Strategic marketing services

Strategic Services Tailored to Your Needs

Each service addresses specific aspects of market communication. Organizations often begin with positioning clarity and expand to content systems and campaign development as their needs evolve.

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Three Core Service Offerings

Our services address different dimensions of organizational communication. Many clients engage us for multiple services over time as their strategic needs develop.

Foundation Service

Brand Positioning Strategy

A comprehensive approach to defining how your organization occupies a distinct place in your market landscape. This service establishes the strategic foundation that guides all future communications.

Stakeholder Interviews
Understanding internal perspectives on capabilities and competitive advantages
Competitive Landscape Mapping
Analyzing how similar organizations position themselves in your sector
Audience Perception Research
Uncovering how target markets currently understand your offerings
Positioning Framework Development
Creating messaging hierarchies and implementation guidelines
$8,500
Investment
6-8 weeks
Typical duration

Includes two rounds of revision and a presentation to leadership teams. Deliverables include detailed positioning document, messaging hierarchy, and implementation guidelines.

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Brand positioning strategy
Content ecosystem development
Systems Building

Content Ecosystem Development

Building a sustainable content architecture that serves multiple channels and audience segments simultaneously. This service creates coherence across your communications while maintaining production efficiency.

Content Auditing
Reviewing existing materials to identify patterns and opportunities
Gap Analysis
Identifying where content needs exist and where redundancy occurs
Editorial Calendar Creation
Establishing sustainable production schedules and themes
Team Training Sessions
Equipping internal teams to maintain the system independently
$6,200
Investment
4-6 weeks
Typical duration

Designed for organizations with existing content efforts seeking greater coherence. Deliverables include content matrix, channel-specific guidelines, and measurement frameworks.

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Campaign Planning

Digital Campaign Architecture

Strategic planning and execution framework for multi-channel digital initiatives. This service provides structured approaches to campaign development with clear measurement criteria and optimization protocols.

Audience Segmentation
Defining target segments with precision for effective messaging
Channel Selection Rationale
Strategic decisions about where to focus campaign efforts
Message Sequencing
Coordinating communications across touchpoints for maximum impact
Performance Benchmarking
Establishing measurement frameworks and optimization protocols
$7,800
Investment
3-5 weeks
Typical duration

Appropriate for organizations launching new products, entering markets, or seeking to improve campaign effectiveness. Includes ongoing consultation during the first campaign cycle.

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Digital campaign architecture

Choosing the Right Service

Different organizations have different needs at different stages. Understanding which service addresses your current challenges helps ensure the most effective engagement.

Consideration Brand Positioning Content Ecosystem Campaign Architecture
Primary Focus Strategic foundation and market clarity Sustainable content systems Multi-channel campaign execution
Best For Organizations seeking clarity on market identity Teams with existing content needing coherence Product launches or market entry
Typical Challenge Generic messaging, unclear differentiation Fragmented content, inconsistent narrative Ad hoc campaign execution without framework
Key Deliverable Positioning framework and messaging hierarchy Content matrix and editorial guidelines Campaign blueprint and measurement framework
Duration 6-8 weeks 4-6 weeks 3-5 weeks
Investment $8,500 $6,200 $7,800

Not Sure Which Service Fits?

Many organizations benefit from multiple services over time. Positioning work often precedes content system development, as clear positioning informs content strategy. Campaign architecture frequently follows once positioning and content systems are established. We're happy to discuss your specific situation and recommend an appropriate starting point.

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Organizations We Serve

Our services adapt to different organizational contexts and sectors. While approaches vary by situation, certain patterns emerge in who benefits most from each service.

Technology Sector

Software companies, analytics firms, and technology service providers seeking to articulate complex capabilities in accessible terms and differentiate in crowded markets.

Professional Services

Consulting firms, legal practices, and specialized service providers looking to establish clear market positioning and develop consistent content across channels.

Consumer Brands

Product companies and consumer service providers entering new markets or repositioning in response to competitive dynamics and changing audience preferences.

Ready to Explore Which Service Fits Your Needs?

Each organization faces unique challenges in achieving market clarity. We'd welcome the opportunity to discuss your specific situation and explore which service might address your current needs most effectively.

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